Engineering Scalable Revenue Engines Through Data-Driven SEO & Performance Marketing
Strategic digital marketing executive with 8+ years of expertise transforming organic visibility—elevating rankings from Page 5 to Top 5 for 30+ high-competition keywords across E-commerce, B2B, and B2C landscapes.
SEO, Growth & Paid Acquisition
High-competition commercial keywords
Deep technical SEO & code-level insights
GA4, GTM, Clarity & multi-touch attribution
Bridging Technical Architecture, Search Algorithms & Commercial ROI
I am a results-oriented digital marketing strategist with over 8 years of proven success spearheading enterprise-grade organic growth, conversion optimization, and paid acquisition. My background in computer science with a Master of Computer Applications (MCA) from Cochin University of Science and Technology (CUSAT) gives me a rare dual capability: the strategic vision to steer marketing roadmaps and the technical fluency to communicate directly with engineering and web dev teams.
Rather than treating SEO as isolated keyword placement, I approach search as a holistic digital flywheel—combining server-level technical performance (Core Web Vitals, crawl budget, JS rendering), deep user intent mapping, structured data schemas, conversion-centered UX design, and robust analytics instrumentation (GTM, GA4, Clarity).
Throughout my tenure at Global Infonet, Maplitho Solutions, and Techwyse, I have orchestrated campaigns that consistently exceeded monthly targets, established high-performing team cultures, and delivered undeniable revenue upside for diverse B2B, B2C, and E-commerce brands.
MCA-Backed Technical Depth
Fluent in web architecture, code audits, headless CMS, and API integrations.
Precision Attribution
Advanced Google Tag Manager implementations & full-funnel GA4 tracking.
Performance SEM / PPC
Google Ads management with strict focus on ROAS, negative matching & CPA control.
Leadership & Mentorship
Proven track record leading SEO teams, defining standard SOPs, and coaching talent.
Angitha Saju
Senior Strategist & Team Leader
Based in Cochin, Kerala, India
High-Impact Marketing & Growth Disciplines
Comprehensive capability covering technical execution, campaign management, user conversion, and executive measurement.
Technical & Organic SEO
In-depth technical site audits, site architecture engineering, schema markup, crawl budget optimization, canonicalization, indexation management, and Core Web Vitals remediation.
Keyword Research & SERP Dominance
Intent-driven keyword clustering, competitive gap analysis, topical authority roadmaps, high-intent commercial query targeting that converts traffic into actual revenue.
Paid Search (Google Ads / SEM)
Full-funnel Google Ads campaign management, account restructuring, automated bidding strategies (Target CPA / Target ROAS), negative keyword hygiene, and high-converting ad copy.
MarTech & Tracking Infrastructure
Architecting conversion tracking via Google Tag Manager (GTM), custom JavaScript event triggers, GA4 custom dimensions, pixel deployments, and live engagement tools.
Conversion Rate Optimization (CRO)
Heatmap and scroll analysis, session recordings, friction-point identification, landing page A/B testing, and checkout funnel optimization for E-commerce & Lead Gen.
Team Leadership & Content Strategy
Directing cross-functional marketing teams, establishing standardized SEO playbooks, training specialists, and aligning content creation with real customer journey stages.
Real Strategic Impact & Case Highlights
Representative performance milestones executed across enterprise portfolios and high-growth clients.
Elevating 30+ High-Competition Keywords to Top 5
Targeted high-volume commercial keywords languishing on Page 5. Rebuilt page taxonomy, optimized on-page content relevance, cleaned canonical confusion, and executed a targeted authority link strategy.
Enterprise Tagging & Multi-Touch Funnel Tracking
Deployed a complete analytics architecture utilizing Google Tag Manager (GTM), GA4 event schema, and third-party advertising pixels to unlock transparent conversion attribution and drop-off analysis.
Google Ads Restructure & Ad Spend Efficiency
Reconfigured underperforming ad accounts with SKAG / themed ad groups, aggressive negative keyword lists, smart bidding constraints, and tailored landing pages to significantly maximize ROAS.
Professional Experience & Leadership
Track record of continuous achievement across digital marketing agencies and high-growth technology companies.
Digital Marketing Executive
Global Infonet Inc
- ▸ Spearhead comprehensive digital marketing initiatives encompassing SEO, paid search, and content strategy, driving organic traffic growth and improving overall marketing performance across diverse client portfolios.
- ▸ Design and implement strategic on-page and off-page SEO optimization frameworks resulting in measurable improvements in search visibility, keyword rankings, and qualified organic traffic acquisition.
- ▸ Conduct rigorous technical SEO audits and competitive landscape analysis, delivering actionable optimization recommendations and strategic roadmaps for website performance enhancement.
- ▸ Optimize and manage Google Ads campaigns, implementing best practices in account structure, bidding strategy, and ad creative to maximize campaign efficiency and return on advertising spend (ROAS).
- ▸ Develop integrated growth marketing strategies aligned with organizational objectives; consistently exceed monthly performance targets through strategic execution and continuous optimization.
Senior Growth Analyst
Maplitho Solutions Inc
- ▸ Led enterprise-level growth strategy initiatives applying advanced growth hacking methodologies and data analytics disciplines to optimize customer acquisition, engagement, and retention.
- ▸ Architected and deployed comprehensive marketing technology infrastructure encompassing Google Tag Manager, conversion tracking pixels, advanced Google Analytics implementation, and live engagement systems.
- ▸ Optimized full-funnel digital performance through strategic analytics implementation and data visualization, enabling evidence-based decision-making and continuous performance improvement.
SEO Team Lead
Techwyse Internet Marketing
- ▸ Led high-performing SEO team responsible for strategy development, project management, and delivery across enterprise-level client accounts; fostered collaborative culture and drove consistent achievement of team objectives.
- ▸ Mentored and developed team members on SEO methodology, technical skills, and industry best practices, resulting in enhanced team capability and professional growth.
- ▸ Conducted comprehensive website audits and user experience analysis for e-commerce and traditional web properties, identifying conversion optimization opportunities and implementing high-impact improvements.
MarTech Arsenal & Technical Stack
Hands-on proficiency across leading SEO crawlers, analytics platforms, advertising engines, and content tools.
SEO Impact & Revenue Value Simulator
Adjust the sliders below to model how strategic technical SEO and conversion optimization directly translate into qualified pipeline revenue.
Projected Organic Expansion
Master of Computer Applications (MCA)
Cochin University of Science and Technology (CUSAT)
2008 – 2011 • Cochin, Kerala
Advanced graduate program in computer science, software engineering, databases, and algorithms—establishing the deep technical foundation essential for high-level technical SEO, JavaScript rendering diagnostics, server logging, and MarTech integrations.
Languages & Multilingual Fluency
Effective collaboration with cross-geography stakeholders & teams
Latest SEO, Google Ads & Growth Playbooks
Actionable, jargon-free guides from my day-to-day work. New to SEO? Start with the 5-part SEO Foundations series.
Google Ads AI Max in 2026: Controls to Check Before You Scale
AI Max can expand Search campaigns and choose landing pages. Review the controls and measurement that keep automation accountable.
SEOTrack Instagram, TikTok and YouTube in Search Console: A 2026 Guide
Set up Search Console platform properties and turn social and video discovery data into decisions.
SEOSEO Foundations, Part 1: Build a Keyword Plan Around Search Intent
Start a practical SEO plan: understand your audience, group search intent and assign topics to the right pages.
Frequently Asked Questions
Who is Angitha Saju?
Angitha Saju is a Senior Digital Marketing Strategist and SEO Specialist based in Cochin, Kerala, India, with 8+ years of experience in technical SEO, Google Ads and marketing technology (GA4, Google Tag Manager). She holds an MCA from Cochin University of Science and Technology (CUSAT).
What services does Angitha Saju offer?
Technical SEO audits, keyword research and topical authority roadmaps, Google Ads management focused on ROAS and CPA control, GA4 and Google Tag Manager tracking setup, and conversion rate optimization (CRO).
What results has Angitha achieved with SEO?
She moved 30+ high-competition commercial keywords from Page 5 to the Top 5 by rebuilding page taxonomy, improving on-page relevance, resolving canonical issues and running a targeted authority link strategy.
Which tools does Angitha use?
Semrush, Ahrefs, Moz, Screaming Frog, SpyFu, Google Analytics 4, Google Search Console, Google Tag Manager, Microsoft Clarity, Google Ads, HubSpot, Zoho CRM, WordPress and Shopify.
Where can I read Angitha's SEO and Google Ads guides?
Angitha publishes practical guides on SEO, Google Ads and social video growth on the Signal Growth blog at angithasdigital.com/blog, including a 5-part SEO Foundations series.
How can I work with Angitha?
Use the contact form on this page, email angithasajul2@gmail.com, or call or WhatsApp +91-9496824864. Choose the objective that fits: a technical SEO audit, a Google Ads turnaround, GA4/GTM instrumentation, a general consultation, or a full-time leadership role.
Ready to Accelerate Your Organic Growth?
Whether you are looking to appoint a Senior SEO Strategist / Growth Lead or need an in-depth audit to uncover revenue opportunities on your website, let’s start a conversation.
Send a Direct Message
Fill in the parameters below to initiate an email directly to Angitha Saju.